Terramor Homes, a local private homebuilder in the Triangle area, has launched its first television commercial to enhance awareness of The Village at Cleveland Springs Community. The commercial focuses on the Community “feeling” when living at The Village at Cleveland Springs. “We wanted to create an emotion for the viewers, a warm and inviting TV commercial, showing the character of our Community and that Terramor Homes cares about the well being of our Homeowners.” commented Sharon Romano, Marketing Manager for Terramor Homes.
The TV Commercial focuses on the company’s motto: “Your Community. Your Home. Your Life!” Terramor Homes is known for building quality homes that not only appeal to your eye, but also to your heart. Every Terramor home is built to become a family’s private retreat. A place with quiet corners for relaxing, reading or just enjoying a quiet cup of coffee. A place with open space for daily family gatherings where details of the day are shared and memories are made. Terramor wants to create a home that is beautifully designed and well thought out, but most of all; they want to create a home that appeals to their homeowner’s needs and desires.The TV commercial is the beginning of a year-long advertising effort in which all of Terramor’s advertising will encompass the same message. Romano commented, “There’s something to be said about consistency. Our goal is to ignite the emotional feeling when prospects visit our Communities and purchase a brand new Terramor Home. Our Communities are distinctive among other homebuilders, giving us a unique creative and emotional edge with our marketing.”
The TV commercial began airing late December on various targeted stations that potential homeowners are most likely viewing via Time Warner Cable. The TV commercial was created and produced from a collaborative effort of Time Warner Cable and Terramor Homes. “An opportunity of this caliber with Time Warner Cable is symbolic to the message of success and reputation Terramor Homes is aiming to achieve this year.” commented Michelle Simms, Chief Operating Officer for Terramor Homes.
Terramor Community Welcome Home Centers are open from 10am-6pm Monday-Saturday & 1-6pm on Sunday. For Community information and directions visit: TerramorHomes.com or call 919.779.8805.